Apple is one of the biggest, and in my opinion, one of the most popular digital brands in our world today. Apple uses its brand internationally to promote its products. Apple uses a variety of products, including the iPhone, iPad, MacBook, and more as well as multiple social media sites such as Twitter, and Facebook to also promote its brand. I think so many people know a lot about Apple and its brand because it does such a good job promoting its image on its many platforms. Apple was founded after the internet was invented, but nevertheless it has done very well to keep up with our changing times, and has evolved accordingly to make its digital brand so popular. One complaint of Apple that I hear often form people is that they update their products too often. So, for the people who like to have the most up-to-date technology feel the need to keep buying the newest products. Their website, is very clean cut and easy to navigate.


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Luscious Lips

Luscious Lips was the product I was given to make an ad for. It is a chapstick that will keep your lips smooth all day long after only one application. However, the side effects are dry mouth and lip swelling. Both the print ad and the web ad feature the product in a range of different colors signifying the different varieties or flavors and scents of the product. On the web ad, the products are in a circle with the text in the middle asking the potential consumer which type she would choose, but they all will result in all day long smooth lips. The print ad features the products in a straight line on the bottom with the same text as the web ad above it, giving off the same message. However, the print ad also has a picture of “luscious lips” above the text to show the potential consumer what their lips will look like after they use Luscious Lips chapstick. The question, “Which one will you choose…” is bigger on both ads to emphasize the benefits of the chapstick, but the side effects are in a smaller font in order to draw the potential consumer’s attention away from the negative aspects of the product. The fonts and colors used in both ads are soft, and bold to draw in attention, but in a feminine way because the product is made for women.

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