Apple is one of the biggest, and in my opinion, one of the most popular digital brands in our world today. Apple uses its brand internationally to promote its products. Apple uses a variety of products, including the iPhone, iPad, MacBook, and more as well as multiple social media sites such as Twitter, and Facebook to also promote its brand. I think so many people know a lot about Apple and its brand because it does such a good job promoting its image on its many platforms. Apple was founded after the internet was invented, but nevertheless it has done very well to keep up with our changing times, and has evolved accordingly to make its digital brand so popular. One complaint of Apple that I hear often form people is that they update their products too often. So, for the people who like to have the most up-to-date technology feel the need to keep buying the newest products. Their website, www.apple.com is very clean cut and easy to navigate.